Iggy Azalea is officially a star. Watch her new video for “Work” and tell me Iggy isn’t going to crush it in 2013. French director extraordinaire Jonas Euvremer & François Rousselet (see: Kanye West’s “The Good Life”, Madonna’s “4 Minutes”) film the most stunning portraits of Iggy in every scene. Their ability to tap into her confidence stems from having a great song to work with. On her new single, Iggy is honest as she was when she appeared on the cover of ACCLAIM magazine last year. In her interview with Alex Weiland, Iggy Azalea was up front about her struggle to seek fame in the U.S. The pressure of proving herself to be more than just a pretty face with more curves than an F1 race track propelled her to keep it 100 on “Work.” Talking about a struggle never looked so beautiful in retrospect. “People got a lot to say but don’t know shit where I was made, or how many floors I had to scrub just to make it past where I am from,” she says.
Life’s a beach.
I knew Iggy would make a record like this. It was only a matter of time. When I caught her backstage at the Bamboozle festival in New Jersey, she poured her heart into her performance. It was within months of the release of her “Murda Bizness” record with T.I. She was finding her way in the music industry—newsflash, it’s not as easy as it looks, even with her looks. Critics cried foul at the title of the T.I. track in addition to her accent. It’s not so much that it was a misstep, it’s just one that she had to take in order to make this record. Since last summer, the winter was relatively quiet for Iggy. She re-emerged in “Work” with the only real improvement being her more cohesive songwriting. If you didn’t take her seriously then, I’m sure you will now.
“Work” will be released in the States on March 19th, also available in the UK (3/17) and EU (3/18).