Photo: DJ Treats for Warby Parker

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Certain sights should go unseen. Take Precious for argument’s sake. My eyes could have been spared, yet I gave the movie a try in the worst place possible—front row (the geriatric section). That was probably the most extreme case where I would have benefitted without the gift of sight. Thanks to a good high-school friend who recently launched the eyewear line, Warby Parker I lucked out on a pair of new specs. The back row of the theater is finally an option, not just a luxurious place to enjoy a bottomless bucket of popcorn. Click here to browse Warby Parker’s newly-launched website, then see a brief description of the company’s story below.

Warby Parker was founded with a rebellious spirit and a lofty objective: to create boutique-quality, classically crafted eyewear at a revolutionary price point.

A collaboration between four close friends, Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today. Prescription eyewear simply should not cost $300+. The industry is controlled by a few large companies that have kept prices artificially high, reaping huge profits from consumers who have no other options. By circumventing traditional channels and engaging with our customers directly through our website, Warby Parker is able to provide higher-quality, better looking prescription eyewear for under $100.

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