My relationships within the music industry were assets for my work on ​BAD LIKE BROOKLYN DANCEHALL,​ a forthcoming music documentary produced by GRAMMY Award-Winning Recording Artist Shaggy and New York production studio, ​A9NY​. I served as an Associate Producer on the feature film. I coordinated and conducted interviews with talent and negotiated budgets for the licensing of music for the film's score. My personal experience as a DJ, along with my deep knowledge of hip-hop’s relation to its roots in Jamaica were also insightful angles for my on-camera segment. BAD LIKE BROOKLYN DANCEHALL is an official selection of the 2023 Tribeca Film Festival.

The creative brief by the team at The Brooklyn Brothers agency presented me a series of themes where LEGO would enhance a lifestyle aesthetic. The following images are samples from the project's offering that runs through the summer, fall, and winter seasons via Pinterest.

Photographer: Morgan Ione
Producer: Caroline Yi
Prop Stylist: Stephanie Yeh
Assistant Prop Stylist: Taylor Bittenbender
Photo/Tech: Zach Felts
Photo Assistant: Regina Tamburro
Production Assistant: Sam Warkov


To me, basketball is the greatest sport. How one can affect the game with or without the ball is applicable to life, because that all boils down to effort. My New York Knicks have inspired me since I was a kid first adoring Patrick Ewing, John Starks, and Anthony Mason, then spanning the myriad eras of the Knickerbockers (Allan Houston, Sprewell, LJ, Starbury, Jamal Crawford, Melo, Lin, Stat, and more). It's natural that this season, with the help of my son, that I merged my knack for LEGO building with Knicks basketball.

My tribute to artist/producer/designer Pharrell Williams using various LEGO building techniques.


Image 1: This habitat build is based on a house of fashion, an actual corner space that replicates the aesthetic of a room at Louis Vuitton. The tiled floor reflects the Damier pattern, while the walls are adorned by LEGO versions of LV's signature monogram symbols. The minifigure—despite it not being a mirror image of Pharrell's hairstyle—stays true to his roots as a musician as it is accessorized with headphones, plus he brings along his skateboard and a microphone stored in a trunk. Note, LEGO's classic space astronaut on the T-shirt is also an homage to Pharrell's BBC Ice Cream moon man logo.


Image 2: Given the active and popular partnership between the LEGO Group and adidas, I thought it would be cool to imagine Pharrell Williams in this space. The focus of the design is a multi-colored mosaic version of the adidas trefoil logo. Other nods to adidas are the black and white checkerboard floor pattern, which is synonymous with the adidas Superstar (shell-toe) sneaker, and the classic blue adidas Originals shoebox.


Image 3: Star Trak Entertainment, the record label founded by The Neptunes (Pharrell Williams & Chad Hugo) and Rob Walker is the sound of a generation. Birthed from its founders’ humble beginnings in Virginia Beach, VA, it brought a wave of multi-hyphenate talent from Kelis, Clipse, Fam-Lay, Kenna, N.E.R.D., plus many other musicians that adopted the Neptunes sound (Snoop Dogg, Slim Thug).

Star Trak was arguably the most influential of its time (with major label distribution) to force the industry and media to shift the perception of what Black artistry should look like on TV. I was a product of that. Videos like “Rock Star,” “Frontin’,” “Drop It Like It’s Hot,” gave a platform for kids like me who grew up in the ‘hood, but were ostracized for being into skateboarding, comic books, and cartoons. Star Trak allowed individuals to be different, to be counter culture as hip-hop is supposed to be.

This inspired-recreation of the Star Trak logo features abbreviated text, still capturing the intergalactic aesthetic of the original logo.

My opportunity to appear as a contestant on season two of LEGO Masters on FOX created a platform for me to share my cultural and civic pride, along with advocating for sustainability and my love for fatherhood. In 2022, using LEGO bricks as a medium, my LEGO Masters teammate Dave Kaleta and I co-conceived an idea for a unique project that highlights Black creatives in a series called Awesome Black Creativity.

Through Dave's building wizardry and vibrant photography, accompanied by my copywriting and research, we leaned on our strengths to pay homage to foundational and contemporary figures that inspired us. We share collaborative Instagram posts that have as much detail visually as they do editorially. Each carousel post consists of four photos. First we show a brick-built miniland plus figure against the backdrop of the corresponding letter in their name. Next is an isolated shot of the figure. The third image is a credited photo — the reference for our subject. Finally, the letter of the week is designed using the greebling technique in a range of black LEGO elements.

The ABC project is a 26-week endeavor that commenced from January to June 2022. Each week a new installment of Awesome Black Creativity was posted to Instagram. Click the image above to scroll the gallery of figures such as Alvin Ailey, bell hooks, and Colin Kaepernick.

Since the launch of Awesome Black Creativity, the series earned the award for Best Artwork at Brickworld Chicago 2022; praise from the Estate of Nina Simone; shared support from Questlove and The Roots; coverage via Tips & Bricks; EBONY Magazine; Screen Rant's roundup of the most popular contestants on LEGO Masters.

Photos and original creations by Dave Kaleta

For the LEGO Group's 90th anniversary, I was commissioned by The Brooklyn Brothers agency to create a series of quick and easy builds for kids. Spinning tops, air hockey, and a maze were a few of the featured projects in the campaign titled More Play In Your Day. The series was shared via the LEGO Group's Pinterest page.

Images by Morgan Ione Photography

Shoot produced by Caroline Yi

Prop styling by Stephanie L. Yeh

What started as a modest Tumblr page of LEGO creations influenced by visual art and fashion, morphed into an Instagram page with an editorial focus on the captions, rather than just reposted images.

I launched Brick Fits after appearing on season two of LEGO Masters. Some of the early posts focused on my wardrobe that paid homage to the LEGO Group's standard color palette of red, yellow, and blue. Since one of the season's highlights was a fashion-themed episode, I highlighted the work of fellow builders Natalie & Michelle. The page also featured the installation of a giant adidas Superstar built by Most Incredible Studio & Adam Ward. Here I've featured three articles spotlighting LEGO-inspired fashion by designer Pyer Moss, artists Damien Hirst and Isamaya Ffrench.

A few months after LEGO Masters on FOX wrapped its airing of season two, I earned the opportunity to contribute to the LEGO Group’s Rebuild the World campaign. This was my first official original creation. It was also my first time building alone since working with a building partner on LM S2.

Golin, an advertising and marketing agency in partnership with the LEGO Group commissioned the work of various LEGO Masters to create complex builds based off ideas submitted by kids. My underwater movie theater and toboggan — loaded with a tree — were pretty challenging, yet still lots of fun. I incorporated some of new techniques I picked up in the past year. From using swivel hinge plates and SNOT bricks for the circular shape of the tree trunk to the brick-built fish. I shared these two works as Instagram carousel (in-feed) posts, along with behind-the-scenes snapshots of the build process on my IG story.


I joined the cast of LEGO Masters on FOX Season 2, as a result of my life-long experience building LEGO sets, and my passion for products by the LEGO Group. With brick artist Dave Kaleta as my teammate, we challenged ourselves creatively to display structures that spoke to our touchpoints from cultural civic pride to environmentalism. The series airs on FOX TV and is available on demand via HULU.

Through promoting my appearance on LEGO Masters on FOX, I wrote social media captions (Instagram, Facebook, Twitter) that expanded upon our goals and creative process behind the myriad LEGO builds. Visit @treatise and @davekaleta on Instagram for samples.

For the past 10 years, Wiki has been at the forefront of New York City's rap scene. He is true to the city's signatures: from referencing baseball underdogs the NY Mets, to skateboarding at Tompkins Square Park, to the over policing by local law enforcement. While his music denotes relatable themes since his early beginnings as the frontman for Ratking, his solo work continues to highlight his connections to downtown New York's thriving art and graffiti scene. My first feature story for Office Magazine profiles Wiki's style and design influences.

Photo by Cameron Grace Carter for Warrior Shanghai